Meet the Team

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Co-Founder & Managing Partner

Writer & Director

Jordanian writer/director Darin J. Sallam holds an MFA from the Red Sea Institute for Cinematic Arts (RSICA - affiliated with USC). To her credit are 5 award-winning shorts, including THE DARK OUTSIDE (2012) and THE PARROT (2016). 

A Berlinale Talent 2021 and a Robert Bosch 2015 Film Prize recipient, Sallam was selected to the 2017 La Cité Internationale des Arts residency and to the 2018 Global Media Makers fellowship. She was a jury member at international film festivals and is co-founder & managing partner at the Amman-based production company TaleBox. 

Her debut feature film FARHA (2021) had its world premiere at the 46th Toronto International Film Festival and continues to be selected to renowned film festivals worldwide where it received the Jury Award at the 12th Malmö Arab Film Festival 2022, was awarded Best Euro-Mediterranean Film, Best Director and Best Actress by the 6th Aswan International Women Film Festival 2022 in addition to receiving a special mention award by the 1st Red Sea International Film Festival 2021’s Feature Competition Jury. 

Co-Founder & Managing Partner

Producer & Script Consultant

Deema Azar is a Jordanian film producer and script consultant. She is also co-founder and managing partner at TaleBox, a Amman-based production company which fosters and nurtures new talents in Jordan and the Arab World. 

Azar occupied the position of Regional Training Manager at the Royal Film Commission – Jordan between 2012 and 2016. She was also Head of Industry at the inaugural edition of the Amman International Film Festival in 2020.  

Azar’s producing credits include Darin J. Sallam's bold debut feature film FARHA (2021), recipient of multiple prestigious awards following its world premiere at the 46th Toronto International Film Festival, as well as the short film THE PARROT (2016), winner of the 2015 Film Prize of the Robert Bosch Stiftung.  

A Torino Film Lab Story Editing program alumna, Azar is also a script consultant who advised for several film entities regionally and internationally (Hubert Bals Fund, Red Sea Lodge, Doha Film Institute among others) in addition to privately consulting on film projects.  

Producer - Consultant

Ayah Jardaneh is a Palestinian/Jordanian Producer. She holds a B.A. in Interactive Multimedia and Design from Carleton University and Algonquin College, Canada. She also obtained certificates in producing from New York Film Academy, PGA certificate, and 3D intensive from VanArts. 

Jardaneh started her career in film by joining the Royal Film Commission - Jordan (RFC). She then launched her career as a freelancer in the production department by working on numerous  productions including: UNDER THE SHADOW (2016), winner of BAFTA for Outstanding Debut; THE PARROT (2016) which premiered at the 2016 Dubai International Film Festival and THE GREAT ARAB  REVOLT. 

Jardaneh produced FARHA (2021), in addition to currently working on other projects in the development stage.